Contextual advertising

Contextual advertising can be:

• Search engine – fully corresponds to the request of a potential client, is presented directly in a search engine, is very effective. Resources - Google Ads, Yandex.Direct.
• Thematic – does not completely coincide with the request, intersects with it in the sense, presented on the sites that are viewed by a potential client. It allows you to reach a large audience, but the instant effect from it is less than from the search engine. Resource - Yandex.Direct.
• Static – always located on a specific place in search engines or on sites.
• Dynamic – presented in turn with your competitors, cheaper than static.
• Text – the advertising message contains text only.
• Text-graphic – contains illustrations in the form of a banner, more effective than text.

Contextual advertising functions:

• To inform potential customers about your brand / resource / product / service.
• Transfer of a potential client to your information and marketing resource: landing, website, blog, online store.
• The motivation to buy, and as a result, increase sales and development of your business.

Pros and cons of contextual advertising:

Advantages of contextual advertising: it is cheaper than TV advertising with a more accurate hit to the target audience and the ability to control the spending of the budget at any given time.

Cons: captures only Internet users, effective with proper targeting.

Price Calculator:

* Advertising budget is calculated additionally